Black hat SEO techniques are mostly adopted by people who want the changes in SERPs very quickly and for short period of time. But these are spam techniques and Black hat SEO providers often fail to notify the client that they use spam techniques to achieve those rankings.
Using proper, effective, and advanced SEO techniques and strategies mean a lot of things. It will improve your visibility, your popularity and will increase the search user traffic or the organic traffic as we call it to your website. This will further give rise to your revenues. Approximately, 10.5 billion searches are made on the Google search engine every month.